Newland news and events
Discover all the latest updates on our new skiwear, made with innovative, eco-friendly materials without sacrificing style. Explore our collections, join our exclusive events, and be part of our journey toward a more sustainable and elegant future amidst snow-capped mountains.
11 February 2026
What to Wear Skiing in Cortina: A Guide to Style, Performance and Alpine Elegance
Cortina d’Ampezzo is more than just a ski resort in the Italian Dolomites. It is one of the world’s most iconic winter destinations, where sport, fashion and alpine lifestyle have met for decades. Known for its scenic slopes, refined atmosphere and international appeal, Cortina has played a key role in shaping not only the culture of skiing, but also the way people dress on the mountain.
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9 February 2026
NEWLAND Takes Center Stage at the Italian Sports Business Forum Ahead of Milan–Cortina 2026
On Sunday, February 8, in the prestigious setting of the Dolomiti Lounge in Cortina d’Ampezzo, NEWLAND had the honor of taking part in the Business Forum organized by ITA – Italian Trade Agency, in coordination with the Ministry of Foreign Affairs and International Cooperation, and in collaboration with ASSOSPORT and Fondazione Cortina, as part of the initiatives linked to the Milan Cortina 2026 Olympic and Paralympic Games.
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23 January 2026
Made in Italy Skiwear: Newland Shines at Milan Cortina 2026
Made in Italy skiwear represents a meeting point between technological innovation, manufacturing heritage, and Italian design. On the occasion of the Milano Cortina 2026 Winter Olympics, Newland is among the featured brands in the exhibition inaugurated at Palazzo Piacentini in Rome, organized in collaboration with the Fondazione Milano Cortina 2026.
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14 January 2026
Prowinter 2026: Made in Italy Technical Apparel — The New Newland Collection
From January 11 to 13, 2026, Newland took part in Prowinter 2026 in Bolzano, presenting its new winter collection and strengthening its presence in international markets.
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8 August 2025
Newland SS25: Elegance in Motion at Arzaga Golf Club
This summer, we chose a special setting to showcase the Spring/Summer 2025 collection: Arzaga Golf Club, an elegant location surrounded by greenery, perfect to express our vision of style in motion.
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10 March 2025
Beyond Limits with Michael Bolognini
Pushing your limits, exploring uncharted territory, living adventure firsthand — these are the values that inspire our brand every day. It is with great pride that we share the story of the expedition carried out by Michael Bolognini, who chose our technical apparel to face an extraordinary journey.
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20 January 2025
Newland at Prowinter 2025
Being present at Prowinter proudly means affirming our identity: an Italian brand that has made innovation, quality, and design its defining traits.
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16 January 2025
Newland x Scuderia 1918
We are proud to present our collaboration with Scuderia 1918, a project that brings together our expertise in technical sportswear with the excellence of the international equestrian world.
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15 January 2024
Newland at Pitti Uomo 2024
From January 9 to 12, 2024, Newland proudly took part in Pitti Uomo, one of the most iconic events in the world dedicated to men’s fashion, hosted in the prestigious setting of the Fortezza da Basso in Florence.
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1 December 2022
Newland at ISPO 2022
From November 28 to 30, 2022, Newland took part in ISPO Munich, the most important international trade fair dedicated to innovation in sport and technical apparel, held as usual in Munich, Germany.
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20 November 2020
Fashion&Functional Mask
The FF Mask is made with three layers of OEKO-TEX certified fabric, making it highly filtering, moisture-repellent yet breathable, hypoallergenic, and antibacterial — ensuring maximum comfort. Strong protection combined with ultimate well-being.
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21 January 2020
Green is the new Black
Newland has been committed for years to a cleaner world, adopting recyclable fibers and clean energy. Our production chain is designed to minimize waste and pollution, while ensuring ethical treatment of workers.
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25 November 2019
Real inspiration – 4/5420 Lavinia
This wonderful vintage garment made of DHtech 400 is dedicated to the “flying” twins, Rhona and Rhoda Wurtele — Canadian skiers, pioneers in their discipline, the first to win an Olympic medal for Canada, and later champions in numerous races during a long and exciting sports career in the 1940s and 1950s.
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21 January 2019
Antarctica Extreme
Danilo Callegari, Italian explorer, extreme athlete, and adventurer, accomplished a one-of-a-kind feat in the harsh terrain of Antarctica with custom-designed Newland gear. His Antarctic adventure, the fourth stage of the thrilling *7th Summits Solo Project*, was successfully completed on January 7.
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7 June 2017
The New Collection – ISPO 2017
At the annual trade fair dedicated to sport and winter apparel — ISPO Munich — Newland presented its new Fall/Winter 2018 collection, a line that impressed thanks to the wide variety of innovative fabrics introduced and the launch of a new après-ski line and jacquard bags made from water-repellent fabric with a warm, soft touch, the result of our ongoing research and development.
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